Reading the comments about de-duping,I think one can identify a very attractive monetisation path for mega. The largest percentage of traffic mega achieves, which is largely supported by the huge free space, the biggest the incentive for ISPs to resort to a service from mega for de-duping and caching mega traffic. It would not be unexpected if a "mega appliance" comes up in a few months for "distributed", high-performance mega usage. I do not remember the statistics exactly, but megaupload used to have a significant percentage of global traffic. Albeit, anyone could cache that traffic. Now, mega holds the keys to that. Some strategic and gradual approach is required, though, before ISPs take notice of that and pro-actively degrade mega's services (the other article about Google paying Orange for preferential QoS is relevant) before it gets the required momentum. Just a thought. What do you think? Is mega really holding a lock on this kind of information?