He was hoping for a lot more. The previous attempt, he made over $100k, but had a $500k goal. He expected a lot more than $50k this time, not to miss the goal.
He really has been working on this game forever, and will probably make another go at it eventually.
He's a friend of mine, though I haven't spoken with him since yesterday before the KickStarter ended. If only he'd called, I would have put in the money myself, but I am led to believe that it wasn't that close until the last seconds. Asking a friend to put in $28 is easy; $828 is a bit more of a stretch.
Ahh. That sucks. Didn't realise it was his second time on Kickstarter. Sure he asked a few friends to help back it to improve the social proof throughout too. Where there's a will, there's a way. Hopefully he finds a not too difficult solution to this one.
The thing is, that's all you can ask for or you look like a scam artist or an idiot because you're over-asking. People, for better or worse, take into account how much you're asking for relative to what you promise, and fund or don't fund based on that.
The unfortunate thing about game development Kickstarters is that the worst thing that can happen is that you make exactly your goal.
If you ask for $5000. Chances are you're going to get closer to that, than $50,000. If you ask for $500,000. Chances are you're going to get higher than the $5,000.
o.O;