With consumer phones you're not telling your customers "spend $200,000 with us to try and find holes before the bad guys do it". Commercial SAST tools have been around for 20 years and the pricing hasn't moved in all that time. With AI tools you've got a combination of the perfect hostage situation, pay for our stuff before others will find bad things about your product, and a desperate need to create the illusion of some sort of revenue stream, so I doubt prices will be dropping any time soon.
If I want to buy today a smartphone that is positioned on the market at the same level as what I was buying for around $500 seven-eight years ago, now I have to spend well over $1000, a price increase between 2 and 3 times.
So your example is not well chosen.
Price increases have affected during the last decade many computing and electronics devices, though for most of them the price increases have been less than for smartphones.
Yeah and to give a more recent example, it's exactly like how RAM, storage, and other computer parts have gotten much cheaper over the last 3 years... oh wait.