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The tv series Silicon Valley has a good episode where they discuss the importance of a start-up not having any revenue. Being pre revenue apparently means unlimited potential, with any level of revenue being bad, as you always have to grow it.


I have been in actual conversations where the topic was whether to avoid revenue to prevent being measured on it...

That show was very on the nose about a great many things.


Yeah. That's totally real. (But I get that it was also funny, and I loved that show.)




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