If they want to onboard developers they need to seriously question their approach to software. Clearly, they've not been building the kind of abstractions developers want.

The chips don't strike me as particularly power efficient (especially at idle which matters for developers), or cost efficient (by any significant margin). And on programmability, they're losing big to everyone else. They need to win in *at least* one area for people to be interested.

Praying they succeed.

Edit: They are winning on scaling/multi-chip.