The statistics on consumers evaluating the purchase of something that is $9.99 v... | Hacker News

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		revicon 39 days ago \| parent \| context \| favorite \| on: The last-ever penny will be minted today in Philad... The statistics on consumers evaluating the purchase of something that is $9.99 vs $10 is well proven. Switching to round number prices would cost retailers a whole lot more. https://www.sciencedirect.com/science/article/pii/S002243599... https://www.researchgate.net/publication/23547242_Penny_Wise... https://www.sciencedirect.com/science/article/pii/S002243590...

zahlman 39 days ago [–]

The rounding is applied to an entire-after tax bill, not to shelf prices.

Again: Canada actually did this many years ago. The effect you predict did not appear.

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