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> Carob seems relevant to this? I know the associations from the 70s and 80s but I sort of feel like that was a marketing or framing problem rather than a taste problem

I don't think saying "it's just as good as chocolate" helped, but I never cared for the taste in general. Of course, I haven't tried it since I was a kid, so maybe someone has figured out what to do with it (or my tastes evolved) since.



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