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The difference is that social media now exists. The fear of an embarrassing or compromising moment causing social embarrassment at an unlimited scale or affecting future employment prospects indefinitely is not based on nothing - we have all seen examples of this. Even an unlikely scenario is worth considering if the stakes are that high.

This situation compounded very gradually. In the late 90s, it was extremely common for young people to make each other laugh by doing dumb things in public (sometimes knowingly on camera) that they’d never expect to be seen by a wide audience. Then in the early 00s, the experience of going a little viral (just within your college Facebook community, before the word ‘viral’ was a thing) was actually pretty common and this started to make people just a little more guarded about being photographed. So those who got filmed doing something drunk/dumb would be more likely to go more viral, as it was now a rarer sight. And so on. It’s a recursive effect that made us all duller and more image-conscious and anxious in public. This process took a couple of decades to end up where we are now. It’s not just some new modern prissiness.



> The difference is that social media now exists. The fear of an embarrassing or compromising moment causing social embarrassment at an unlimited scale or affecting future employment prospects indefinitely is not based on nothing - we have all seen examples of this. Even an unlikely scenario is worth considering if the stakes are that high.

Realistically unless you are doing something absolutely unforgivable it will be forgotten about in a few days/weeks. At worst you will become a reaction emote.

Also going viral is a huge opportunity. Some viral people have ended up in commercials, podcasts etc.

Lets not pretend it is all negative.

> Then in the early 00s, the experience of going a little viral (just within your college Facebook community, before the word ‘viral’ was a thing) was actually pretty common and this started to make people just a little more guarded about being photographed. So those who got filmed doing something drunk/dumb would be more likely to go more viral, as it was now a rarer sight. And so on.

No this is a rewriting of history. What happened is that employers started looking through potential hires and/or current employees and quizzing them about getting drunk at a party a few years ago. This seemed to happen in the US more than other places, or maybe it was reported there more.

Then everyone with any sense made their profile semi-private (friends only) on Facebook.

Also a lot of the stuff that went viral was often clever marketing. There are advertising agencies where they have case studies detailing how they have done it.

Also there is a whole genre of streaming where people literally act outrageously in public, called IRL streaming. People have gone/are going to prison in hopes of going viral.

> It’s a recursive effect that made us all duller and more image-conscious and anxious in public. This process took a couple of decades to end up where we are now.

This is absolute nonsense. I am old enough to remember how people acted before social media in is largely the same while out in public. In fact I would say it was actually the opposite of what you claim.




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