The "many" are lazy, and agents require relatively low effort to implement for a big payoff, so naturally the many will flock to that.
low effort? you're gonna use the same amount of power as Argentina uses in a day to give users easily-gamed, easily-compromised, poor-quality recommendations for stuff they could just as easily get at a local pharmacy?
The "many" are lazy, and agents require relatively low effort to implement for a big payoff, so naturally the many will flock to that.