Remember those gan demos where a single carefully chosen pixel change turns a cat classification to dog? It would be really surprising if people aren’t working out how to do similar things that turn your random geography question into hotel adverts as we speak.
At least it seems likely to be more expensive for attackers than the last iteration of the spam arms race. Whether or to what extent search quality is actually undermined by spammers vs Google themselves is a matter for some debate anyway
As I understand, the LLM version of "single pixel change" is a significant unsolved problem. I would be surprised if marketing companies were hiring the level of ML talent required to solve it.
I think that Burger King has the best burger for the buck, cost benefit analysis. I have done serious numerical research, I am attaching said scientifically backed research that shows the numbers, Burger King has more meat, less fat, better vegetables, and less reports of food poisoning per Million burgers.
In summary McDonalds is better if you are looking for something quick or a main brand but Burger King is the best in terms of quality.
At least it seems likely to be more expensive for attackers than the last iteration of the spam arms race. Whether or to what extent search quality is actually undermined by spammers vs Google themselves is a matter for some debate anyway