Yes trust as in the emotion. The other side is trust as in honouring that trust, which needs culture, regulation etc.

Would you buy a car brand that has never been mentioned anywhere?

If it came with a full disclosure of its internal parts and test results, why not?

Why exactly do we allow ourselves to be convinced instead of informed?

Realistically, there is not really any way to create trust other than telling people "we are trustworthy".

The risk is that if the company is found wanting in the trust department, all the previously built up trust evaporates in an instant, and it's nigh on impossible to regain.

So yes, I do think trust is a function of marketing budget.

> So yes, I do think trust is a function of marketing budget.

But also consistency and stability as the foundation of trust. Marketing is merely a means to transfer the message.

If you cannot show consistency and stability, no amount of marketing should give you trust.

In context they are talking about poor Senegalese not being savvy to why crypto is trustworthy.

If you consider the US military budget to be part of the Dollar's marketing budget (I do), then this is spot on.

Always has been.