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>This is actually how to do it but the thing they're leaving out is that you have to already have knowledge of the specific industry and its players, their niches, and the software they use within them.

In most cases, this requires at least one former employee who used the crummy software. Most likely this person would be the one to identify the problem and propose an alternative solution.

Information like this is extremely valuable. It forms the core of the biz opportunity. Casual comments often overlook this.

Builders doing their own thing may not overlap with employees using office horror software 9-5.



Boiled down into 1 sentence: Create a company that solves a problem you’ve personally experienced.

(If you feel like you haven’t experienced any problems worth creating a company to fix, consider putting yourself in situations where you’ll be exposed to different/new problem sets)


Lol @ "office horror software". So apt.




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