Several prominent music youtubers have abandoned successful channels for much less lucrative "traditional" music work like touring and session play. The sense I get is that they think of themselves as musicians, belonging to a community of musicians, and that the longer they work on youtube the farther they get from that community. Making your money from youtube is its own hell too.
> Making your money from youtube is its own hell too.
There are some interesting details on that in this video [1] from YouTuber Samurai Guitarist. The video is on the various ways one might make money as a guitarist (but much of it is not specific to guitar) and how effective they may be.
Covered are local gigging, mid level touring guitarist, top level touring guitarist, busking, cruise ship musician, studio musician, private lesson teacher, university teacher, endorsement deals, and content creator.