>If nuclear made sense, Microsoft or Amazon or Rio Tinto would finance the construction of a few plants to feed their ever growing appetite for reliable carbon-free energy…
But they are starting to do it [1]. I'm sorry, this is not a well though out article.
They have not started to do it. No nuclear power plant has been constructed for them. Nor have any even started construction. The article you linked to is purchase of power from an existing nuclear plant. This would be a fine precedent if one can build additional power plants for free, with all construction costs sunk. But the Nuclear Fairy is not available to wave her magic wand and present us with such free power plants.
But they are starting to do it [1]. I'm sorry, this is not a well though out article.
[1] : https://www.ans.org/news/article-5842/amazon-buys-nuclearpow...