I think there is some overlap and so you are probably correct to chasten me.

The audience that I am discussing in that piece is a direct audience though. Clicking through to a blog post and reading it is a very different sort of interaction than clicking a "repost" button or clicking a "like" icon.

That post was also one of an early set of posts about the issues of trying to find content online in a sea of SEO generated bullshit. Something that I have written about quite a few times since.

My thinking on the topic has changed a bit since that post and I think that I have a) resigned myself to not being able to wind the clock back to the 00s before Google and SEO killed content discovery and b) to just posting content that I find interesting and not worrying about who reads it and what they think.