It's still your platform, though. "License" is not a contract, you paid them not the other way around. What they are doing is probably illegal nevermind immoral.
I.e. it is a form of slavery, which I guess you are paying for? Which is a type of scam. The mgmt who work at these AAA shops belong in the dumpster bin of humanity.
You hand over rights to your platform which you, not they, bought and paid for, and provide them with lucrative information, and are now bound to do whatever they say? Some hot nonsense, if I ever heard it.
Then why buy the game? It’s not like it’s a new thing for Blizzard/Activision/EA. It’s literally some unholy trifecta that I just do not buy games from any more.
While I agree you "shouldn't" buy the game, we shouldn't even be giving legitimacy to these practices at all. We generally try to prosecute snake-oil salesmen, shutdown hucksters, put con-men out of business, etc..
There are unfortunately many reasons why people might buy the game - false advertising, lack of proper research, peer pressure from a poorly informed populous. You may be tempted to say "you should do your research", and while I agree you generally should, its also true its impractical to research everything. The same way I shouldn't have to go into a grocery store and have to worry about if the peanut butter is poisoned with salmonella, a consumer be able to purchase a product, and have the reasonable expectation that they can do what they want with the product within the confines of their own home.
Finding out after you have purchased a game that it is arbitrarily locked down, and that you have little recourse to get your money back, is a form of fraud.
Most of the time you buy a one time license to use the software, which is tied to your account and platform.