well I don't know either, but what purpose would a video rental shop have in making a backup copy in case the primary gets damaged if not to rent it out?
Hmm, actually researching this more, I don't think it's actually legal for a regular individual or corporation to make a copy of a DVD movie for backup purposes. I don't think it actually falls under fair use.
You can backup software[1][2] (allowed by law, not fair use) but not movies.