The source of experimentation have been Phil Lord and Christopher Miller, who have been pushing for experimentation ever since they directed the extremely successful Lego Movie.
They also did Cloudy with Meatballs.
They were producers in both Into the Spider Verse and Mitchell’s vs the Machines. They are the reason why this “willingness to do experiment” has happened - they succeeded beyond everyone’s dreams with Lego Movie and have taken a producer role in films that want to push the artistic envelope in 3D animation.
Lord and Miller definitely like to push the style of their films, but a lot of the technology used to achieve that style from Sony is from trying to closely adapt the rubber hose animation style of Fleischer cartoons in an attempt for Sony to differentiate themselves as a studio.
They really pushed it in Hotel Transylvania, their next feature film, where they were bringing Genndy Tratakovsky's style to 3D.
The source of experimentation have been Phil Lord and Christopher Miller, who have been pushing for experimentation ever since they directed the extremely successful Lego Movie. They also did Cloudy with Meatballs.
They were producers in both Into the Spider Verse and Mitchell’s vs the Machines. They are the reason why this “willingness to do experiment” has happened - they succeeded beyond everyone’s dreams with Lego Movie and have taken a producer role in films that want to push the artistic envelope in 3D animation.