These kind of headlines are so terrible. This is like saying UPS launches new server because they delivered it. SpaceX is literally a transportation company. The title is nothing other then trying to clickbait of the popularity of SpaceX.
Isn't it inevitable for any company which is successful and innovative in its field (especially if the field is space flight related)? SpaceX really achieved a lot with Falcon 9, Dragon, Crew Dragon, pushing Starship even higher [1]. If you want some context, and a comparison of already 12 years ago decommissioned SpaceX Falcon 1 with current state of the art small-lift launch rockets of other companies, check out this excellent video [2].
I think their success and innovation is in getting people excited about space again. People not caring was space exploration's problem for like thirty years.