You can put together a competitive package to attract talent but there's no reason to be offering the current CEO and board more money whilst FF market share & revenue is declining & are having to make huge redundancies. Their pay should be tied to their performance otherwise Mozilla looks like they're being run by fat cats exploiting a sinking ship which IMO is hurting their brand as a pure non-profit organization worth rallying behind.

The only way Mozilla is going to remain relevant is through better products which are only going to be created by a highly talented technical team, laying them off whilst paying the people more who laid them off & led FF's multi-year downturn isn't going to reverse their trajectory.

I'd prefer more messaging around a renewed focus + leadership team before any PR marketing campaigns.