I'm curious about how the Examine team came to the price point for the Stack Guides.

Simply put, $50 is incredibly high for an eBook — particularly when the site itself hosts a large quantity of that information for free.

Actually, $50 is nothing for a quality info-product, and the best people in the business always "give away" a lot of free, valuable information.

$50 is high if you just think of it as an eBook.

We think more along the lines of the Picasso Principle: http://www.psychotactics.com/blog/the-picasso-principle/

The Stack Guides greatly simplify the process. They are NOT for everyone. But for the layperson who doesn't have the time and/or energy to figure it out themselves, it's well worth the investment.